Manchester United and Man City handed £80m boost as Amazon Prime Premier League football arrives – Manchester Evening News

Manchester City’s trip to Burnley and Manchester United’s home game against Spurs mark a new era with broadcasting in the Premier League.

Dean Rudge takes a look what it means for the clubs and fans as retail giant Amazon ventures into the world of football on TV.

Amazon has paid a reported £90million for the privilege of streaming 20 matches per season until 2021/22, becoming the first broadcaster to offer a pure streaming service for the Premier League.

Other competitors have tried and failed to challenge Sky’s near three-decade stranglehold on broadcasting the Premier League.

Among them are Setanta, and ESPN along with BT Sport – which continues to fight the good fight, with rights to 52 matches this season.

This is small change compared to Sky’s 128 matches per season, which itself is a jump on the previous three-year deal.

However, despite there now being three broadcasters offering Premier League football in the UK, the value of domestic rights has actually dropped from the previous three-year cycle ending in 2018/19.

The £5.4billion on offer from domestic broadcasters across 2016/17 to 2018/19 is said to have slipped to around £5billion for the next three seasons.

Any worries from Premier League clubs were quickly allayed, however, from a surge in the value of overseas broadcasting.

According to various sources, the price paid by broadcasters outside of the UK for Premier League packages has risen from to a reported £4.4billion, driven by strong demand and aggressive bidding across Europe.

So, why should this be of particular interest to Premier League fans?

Well, per The Telegraph, Premier League clubs successfully pushed through a new payment system for International TV payments so that they are now divided on a merit basis.

Previously, all overseas broadcasting cash landed in the pockets of Premier League clubs equally, whether they won the league or finished flat bottom.

The £43.1million banked by league leaders Liverpool from ex-UK broadcasting last season was the same given to Huddersfield Town in 20th place, and so on.

The only way teams in the Premier League could earn more was from finishing higher up in the league or by domestic broadcasters featuring them in TV games.

This is now a thing of the past, with teams at the top of the table set to receive a greater share of the cash from overseas broadcasting.

According to The Telegraph, this means over the three-year broadcasting deal, sides finishing consistently in the top six can expect to bank an additional £80million – a huge boost for Man City and Man United.

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